Nowadays, people have their attention constantly focused on their smartphones and tablets. Everyone has access to these devices that consistently enable them to check everything from bank accounts to e-mails to their social media pages. Having an up-to-date social presence that is also professional and engaging is a MUST. Simply put, without properly utilizing this tool, your customers will indeed go elsewhere.
As of March 2017, 80% of top Alexa websites were mobile adaptive. (Mobiforge)
Professional web designers take pride in being educated in knowing the design trends that will work best for your business. Flare has a team of experts that know how to create and transform content to work for all screen types and sizes. Due to the varying loading times per device, type of connection and data plan, one person may view your content differently than the last. If you do not spend the time ensuring your website is user-friendly, then potential customers will not be able to fully access your website and the information it has to offer. Specifically, when a website isn’t mobile-friendly, your company will end up dramatically decreasing its number of potential customers. This is a result of the ease and availability of a cellular device to an everyday person, especially when wanting to view material online anywhere at any time.
57% of users say they won’t recommend a business with a poorly-designed mobile site. (socPub)
Mobile-friendly websites should have a navigation menu called the “hamburger menu.” If optimized correctly, your website should load its content to fit the screen of whichever device the person is observing it from. There should also be an array of “mobile-only” features to be included in your website’s design that are prominent and easy to access. For instance, the ability to call or e-mail your company directly while one is on your website increases your likelihood of potential customers a substantial amount. Someone logged onto your site would find it much more convenient to be able to click a button to reach your business instead of having to recall this contact information by memory or jotting it down.
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)
The vast majority of people are using their mobile technology to access websites daily. This means a large sum, if not all, of your customers initially found you and/or continue to view your page via a smartphone or tablet. A responsive and user-friendly website is exactly what you need to get that competitive edge over your competition. Our professional web designers can help you correctly optimize your website for all mobile users, and assist the productivity of your social media accounts.
By 2018, American adults are expected to spend on average 3 hours and 23 minutes on nonvoice mobile media. (eMarketer)
For more information, send the Flare team a message at Contact@FlareWebDesign.com! We would love to answer any questions you may have or receive feedback about how we can improve to help fit your needs.
Want to know more about why your current website may not be working?
See: 6 Reasons Why Your Website May Be Driving Customers Away
