So you have a business, now what? There are avenues you must take in order to successfully make something of your company and potentially secure a resilient position within your scope. Building a website is a solid start, but that is only just the beginning for selling a brand. You must create and acquire traffic to your site, and here is how to do just that.
Google receives over 63,000 searches per second on any given day. (Source: Internet Live Stats)
First of all, finding a professional web designer to construct a site for your business is key to becoming profitable. Just as you may be an expertise in your field, they are one in theirs. There are a great deal of details to be configured to get a site properly set up before publishing it online. They complete tasks such as obtaining content to display to accurately represent your brand and deciding on a theme (including a color scheme and use of language). Then, they have to ensure all pages are both user-friendly and all-device optimized, which is one of the most significant parts of the design process. The job of a web designer is to assist you in presenting your brand to the online world, and in this day and age, that is to just about everybody out there.
More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015) (Source: Hubspot)
The next step you will want to take is having the web designer perform tasks related to SEO, (that is: search-engine optimization). Ever wonder how websites get their rating (where they are located) on Google’s pages after a search? Do you know of the routes you can take to boost that ranking? Website owners should know how SEO and websites work to increase visibility, therefore increasing productivity. SEO results are organized from all “organic” searches (searches completed by someone independently typing words into the search-bar), and that forms a list of which words or phrases are linked (associated) with each website.
Google “near me” searches have increased by two times over the past year. (Source: Search Engine Watch, 2016)
Professional web designers also must fully understand all aspects of SEO so they can help you gain that competitive edge needed to succeed. Studying analytics of the searches completed online, the team at Flare Web Design carefully figure out which keywords would best result in presenting your page when typed in during a search. They determine which terms to use, where to link these words on your site, and how often to use them. If you aren’t seen, you aren’t getting “clicks,” and that means you most likely aren’t getting much of any traffic to your site. Staying up-to-date on your SEO is crucial in keeping and possibly elevating your spot on a search-engine, which equates to more viewers, and they just may turn into customers.
Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%. (Source: Backlinko, 2016)
Another method to lead traffic to your site is to market your company on social media, especially by creating and linking your business accounts to your site. Flare Web designers are educated on how to target audiences in order to build and grow a brand. They have studied how to get the attention of the masses and even how to specifically appeal to a certain group. With technology being so readily available and consistently used, it definitely plays a critical role in how brands are developed. People from all walks of life check their social media pages everyday, sometimes all day. To benefit from this daily ritual, you must know what to post and when to post it. When should you post another picture of your new product or how often do you remind people of that sale you’re having for a limited time? Who should your content be targeted to be seen by and will that group of people be the best option of an audience for you? From Facebook to Reddit, website owners should be aware of how to properly direct traffic to their pages to transform viewers into customers.
According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search. (Source: Search Engine Watch, 2016)
Lastly, paying for advertising is a conventional yet successful process to gaining traffic to one’s site. Google Adwords is a great example of “pay-per-click,” which is an internet advertising model where you are billed only when someone uses your advertisement on their website to view yours. Social media accounts can now advertise on people’s feeds, which is another tool that is becoming widely popular. You can even target specific demographics by subjects such as age or gender to find the right crowd for your business. This is definitely a big help when it comes to brands with certain niches, like feminine or baby products. From Facebook and Instagram to Snapchat and LinkedIn, the places offered by the world wide web to increase your company’s outreach is growing fast.
The average first-page result on Google contains 1,890 words. (Source: Backlinko, 2016)
SEO and advertising are only two of the primary ways to create and direct traffic online. It is the responsibility of a site owner to know that after building a proper website, you must guide people to your page in order to grow. Build your website and brand the efficient way – with the accommodation of a timely and proficient manner with the professionals at Flare Web Design.
