There are various components to manage when it comes to web development, and they all require their due diligence. The professionals at Flare Web Design understand what it takes to produce a visually-appealing, efficient, and well-rounded website! Below we have written about some of what can truly make the difference between just “a decent website” and a “great” one.
Foremost, the overall theme of your website should be carefully figured out. Starting with a color scheme, you should decide on 3 main colors (ALWAYS take note of specific shades). Visualize your brand and the mood that you want to convey, along with what type of audience you will want to target. Moving on to the text, any written material should be easy to read and clean. Your color choices can definitely limit what can be worked with here, but do not worry, as a professional web designer can help access if the colors and text mesh well together (if not, they can create other variations for you, as necessary). They also can determine how subtle or bold you will want these subjects, and in which order you will need to place them to work best to properly engage a customer without becoming overbearing.
A website should have a “decent” amount of applicable content on it, (each website differs so it is wise to consult with a knowledgeable web designer to ensure you are maximizing your page space and not letting clutter hinder your efficiency). All content chosen to be published with your site must be done so with great care. Otherwise your website could be observed as bland, confusing, or disarranged. You want to peak interest in your customer, especially if you are offering content for them to actually take time to read, such as written “explainer” paragraphs (such as your brand’s story), or articles. In this case, we suggest to additionally opt for video enhancements. Ensure your content is of high-quality and adjusted suitably throughout the site.
Finally, enlist the aid of a professional to guarantee your website is optimized for all types of devices. Every aspect of your website should be fully functioning and error-free. You want a user-friendly site, with quick loading speeds and appropriate language. The content on your pages must be search-engine optimized, which will help to boost your ranking in search-engines, allowing you to be easily found by new and old customers alike. Consider adding any social media accounts to your website, whether by designating an entire page to social media or placing links somewhere on your header or footer. This is now the optimal time to check over the site for final details with your web designer.
Keep in mind, a website may be the very first impression that a customer observes about a business, thus you really want to make it count with yours. Especially considering that the average time spent for a visitor on a website is under 60 seconds, one’s attention must be captured swiftly enough before they retreat back to their search-engine of choice. This all must be done while keeping in mind how to allow a viewer to clearly identify your story and its relevance. Completing the areas of discussion above, particularly with the expertise of a professional web designer, will greatly assist you in creating a great website design.